> services

We run a full modernization pipeline for small business websites across Southeast Michigan. Every engagement moves through four stages — each with specific deliverables, honest assessments, and no shortcuts.

01

Discover

✵
What we look for
Small business websites that are silently costing their owners customers — slow load times, broken mobile layouts, missing search presence, outdated design that undermines trust.
Where we look
Detroit metro, Oakland County, Macomb County, Washtenaw County — the Southeast Michigan corridor where local businesses compete for attention online.
How we find them
Automated scanning of local business directories, Google Maps listings, and industry-specific searches. We surface sites where a redesign would make a material difference.
What happens next
Every candidate site enters the audit stage. We don't reach out until we have specific, evidence-based findings to share.
02

Audit

✵

Diagnostic checklist

  • — Mobile responsiveness and touch targets
  • — Page load speed and Core Web Vitals
  • — Search engine visibility and local SEO
  • — Conversion paths and contact accessibility
  • — Visual trust signals and design quality
  • — Content clarity and messaging hierarchy
  • — Accessibility and semantic structure
  • — Technical hygiene (SSL, redirects, metadata)

Every audit produces a scored report across five dimensions: UX, technical SEO, local SEO, conversion design, and trust. Scores are honest — most sites we audit score between 1 and 3 out of 5 on each dimension.

The audit isn't a sales tool. It's a diagnostic. We share findings with the business owner before proposing any work. If their site is actually fine, we tell them. Most aren't.

The audit also becomes the design brief. Every weakness we identify becomes a specific requirement for the redesign — not vague "improvements" but concrete, measurable targets.

03

Design

✵
Before
Welcome To Our Business! We are a family-owned company providing quality services since 1998. Call us today for a free estimate! Our team of professionals is ready to help you with all your needs.
After
Precision plumbing for Rochester Hills homes. Three generations of licensed plumbers. State-certified backflow inspectors. 24/7 emergency dispatch for Oakland County.

Every page is composed from scratch — layout, typography, color, and messaging tailored to the specific business, its customers, and its competitive landscape. We don't adapt templates. We don't use page builders. The design itself is the deliverable.

04

Deploy

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Platform Static site generators (Astro) on edge infrastructure (Cloudflare Pages)
Performance Sub-second loads, 90+ Lighthouse scores, optimized Core Web Vitals
SEO Proper meta tags, structured data, local business schema, XML sitemap, crawlable routes
Responsive Crafted mobile layouts — not reflowed desktop — with 44px+ touch targets
Hosting Global CDN with automatic SSL, no server maintenance, zero downtime deploys
Handoff Full source code in a Git repository, deployment pipeline configured, documentation included

> who_this_is_for

Plumbers Emergency dispatch, service area coverage, trust signals for homeowners choosing under pressure
HVAC contractors Seasonal service promotion, manufacturer credentials, residential and commercial buyer paths
Dentists New patient acquisition, insurance and service clarity, provider trust and office personality
Auto repair Service menu clarity, location-based search visibility, trust-building for first-time customers
Remodelers Portfolio presentation, project type specialization, design credibility for high-consideration decisions
Other local businesses If your website is losing customers, the pipeline applies. The audit will tell us if it's a fit.

Ready to see what your site could become?

> mail hello@r053.org